Hair care brand KMS California was falling out of favour with stylists, with many salons choosing to recommend newer products to customers. In response we created Shags, a range of shaggy dolls that stylists were then encouraged to restyle using KMS California’s Hairplay range, before sharing the results on Instagram.
The campaign has seen over 1000 unique Shags styled and uploaded to #KMSSHAGS. The brand's sales are up 27% year on year.
TRADE SECRET RELAUNCH
Trade Secret has been steadily growing in the Australian market through an attractive offer of in-season designer brands sold at 'up to 60 per cent off' other stores' prices.
To continue the brands growth in 2013 and beyond we have created a campaign that reveals the secret, explaining our unique business model and gives the brand a more 'fashion' feel.
We've got a secret, can you keep it?
Music Video / Print / Outdoor / Online PR / Social media
JAG, a once iconic brand had over time completely lost its way. It needed a comeback.
Positioned as a “Rock Chic Denim Innovator”; we reinvented both the brand and the product to reboot JAG before everyone’s eyes using shareable content.
JAG was on everyone’s lips and sales went up 20% above its budgeted targets.
LONSDALE FIGHTS BACK
Web/Video/Product development/PR Stunt/Print/Outdoor/Social
What happens when a tough brand goes soft? You tell them to harden the #&@$ up.
First we fixed the product by taking Lonsdale back to its sporting roots. Reinvented the brand by creating “Real Fighters” – a gang of “outsider” sports stars who never give up. They all had one thing in common – a fighting spirit.
The result; 50 million impressions - national news across all networks and features in all newspapers and a brand is reborn.
THE CRAFT OF COLOR
Brand Video / Print / Online
As the most trusted expert in color precision, hairdresser education and salon support, Goldwell wanted to take a stand against the devaluation of in-salon colour by competitors selling DIY home hair color.
Under the brand theme “Hair Coloring is Craftsmanship” Bashful set out to strengthen the emotional connection with salon-owners and hairdressers. We also help to remind clients why they are going to a Goldwell salon and pay premium price for a color treatment.
LEND LEASE FAMILY LIFE FORUM
Lend Lease centers play an integral part of their communities and as such always strive to give back and build better communities. To achieve this we created the 'Family Life Forum,' a series of real world and digital events featuring thought leaders on family life. Each forum was led by one of our experts encouraging group participation and discussion.
The campaign was a great success establishing a thought leadership position that makes our centers so more than just a retail experience.
REDEFINING NANCY GANZ
Nancy Ganz shapewear is the best in the business, able to smooth, lift and firm your body. Yet many women are only just discovering the shapewear category and often don’t have the right language to talk about it.
Our campaign ‘define your body’ sees the creation of a lighthearted new language of the body that celebrates just how great a woman can feel with a little help from Nancy Ganz.
THE MENS SHOP
TVC/Brand Development/Website Design/Social/Print
We started with a blank piece of paper and ended up with a name, logo, brand positioning, E-commerce website and a fully integrated print, outdoor, TVC and social media campaign. The Men's Shop was born.
We positioned it as an unpretentious yet aspirational men's apparel store accompanied with the thought 'style can be bought'. This was brought to life with an in the know 'rule book' to help men navigate modern etiquette and style.
Magazines are in general decline from online sites offering free content. So how does a weekly gossip magazine create sales in this environment?
Our solution focused on making your weekly gossip dose as habitual as buying your regular coffee or bus ticket. Famous set out to own the purchase occasion (Mondays) in a fun unique way.
In contrast to the general magazine market, Famous was the only magazine to increase sales during that period.
TVC/Sub Brand Development/Social/Print
Van Heusen developed a men's suiting range for the Australian climate with technology that keeps you cooler when wearing the suit.
We created a sub brand of
Van Heusen - 'Evercool' to highlight these unique properties.
A print and TV concept brought
to life a contemporary product demonstration designed to showcase Evercool's unique qualities -
'To keep you cool under pressure'.
FIND YOUR EDGE
Brand Video/Brand Development/Website Design/Social/Print
As a relatively new brand in Asia, Wrangler needed to define an own-able market positioning.
'Discover your wild side' is a brand defining voice that harnesses the 'cowboy' heritage whilst igniting a sense of spontaneous adventure to explore the undiscovered.
Executed through 'Find your edge', the new creative platform saw images capturing people on the edge free from their urban surrounds and in a place of wild spontaneous abandon.