PLAY: BIOZET ATTACK RAPID TVC

BIOZET ATTACK RAPID

While Biozet Attack has a long history as an innovator, the brand was struggling to gain a solid foot hold in the Australian market.
 
Through a series of consumer focused workshops, we developed some truly innovative NPD; Biozet Attack Rapid.  It enables people to get the same results on quick wash as they do on their regular wash, every time.
 
We launched the NPD with an integrated campaign. Biozet Attack Rapid is now set to win a significant category share.

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PLAY: BISLEY FOR THE BIG JOBS

BISLEY FOR THE BIG JOBS

Australian workwear brand Bisley has long been perceived as the brand for casual home DIY. But where is Bisley actually being worn? On the BIG jobs. The open cut mines, the skyscrapers, bridges and tunnels.

Bisley do BIG and we made a BIG deal about it to procurement officers for large scale projects using one of Australia's most beloved figures – Scotty Cam.

The TVC was launched as part of a broader integrated marketing strategy encompassing print, outdoor, digital, social, direct mail and PR.

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KMS SHAGS ACTIVITY KMS ENTRIES KMS SHAGS DOLL KMS SHAGS IN SALON DECAL
PLAY: CASE STUDY

KMS SHAGS

Hair care brand KMS California was falling out of favour with stylists, with many salons choosing to recommend newer products to customers. In response we created Shags, a range of shaggy dolls that stylists were then encouraged to restyle using KMS California’s Hairplay range, before sharing the results on Instagram.
 
The campaign has seen over 1000 unique Shags styled and uploaded to #KMSSHAGS. The brand's sales are up 27% year on year.

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PLAY: REVEALING THE SECRET

TRADE SECRET RELAUNCH

Retail Communications/TVC/POS/Web/Social/Catalogue

Trade Secret has been steadily growing in the Australian market through an attractive offer of in-season designer brands sold at 'up to 60 per cent off' other stores' prices.

To continue the brands growth in 2013 and beyond we have created a campaign that reveals the secret, explaining our unique business model and gives the brand a more 'fashion' feel.

We've got a secret, can you keep it?

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GTIM WEBSITE responsive GTIM WEBSITE boat GTIM WEBSITE search GTIM WEBSITE home GTIM WEBSITE mobile

GTIM

GTIM is Australia’s premier luxury motor yacht brokerage.
Our task was to rebrand the business whilst streamlining the path to purchase for consumers either looking to purchase or sell boats.
We set GTIM up as a “digital first” experience through a fully responsive website.

Rebrand / Website Design / Design Collateral / Environmental Design / Event & PR Strategy

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PRINCESS WEBSITE RANGE PRINCESS WEBSITE 1 PRINCESS WEBSITE INTERIOR PRINCESS WEBSITE INTERIOR PRINCESS WEBSITE PRINCESS WEBSITE CRAFTSMANSHIP

PRINCESS YACHTS

Princess yachts are the most prestigious motor yachts, synonymous with the high-end lifestyle of the extremely wealthy.

Our task was to target these consumers through an immersive and luxurious branded experience both on and offline.
 
Website Design / Design collateral / Influencer activity / Environmental design / Event & PR strategy

princessyachts.com.au

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MICHAEL KLIM ITA BUTTROSE KYLIE KWONG NICK FAR JONES SAMANTHA HARRIS RACHEL GRIFFITHS
PLAY: ICONIC AUSTRALIAN AMBASSADORS

SPORTSCRAFT 100 YEARS

Identity / PR Strategy / Print / Outdoor / Point Of Sale / Video


Sportscraft has been one of Australia’s favourite fashion labels since 1914. But as an enduring, classic Australian brand, Sportscraft had yet to claim their rightful iconic status. A 100 year birthday gives us that opportunity.

We recruited 8 personalities, selected for their passion for the great Australian lifestyle, each one an icon in the worlds of food, sports or creative endeavours, together they represent the spirit of Sportscraft.

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GET BACK LAUNCH IMAGE BOMSHELLS LAUNCH IMAGE RAZORS LAUNCH IMAGE
PLAY: JAG CASE STUDY

JAG REBORN

Music Video / Print / Outdoor / Online  PR / Social media

JAG, a once iconic brand had over time completely lost its way. It needed a comeback.
 
Positioned as a “Rock Chic Denim Innovator”; we reinvented both the brand and the product to reboot JAG before everyone’s eyes using shareable content.
 
JAG was on everyone’s lips and sales went up 20% above its budgeted targets.

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PLAY: 'REAL FIGHTERS' CASE STUDY
Lonsdale_Carney Lonsdale_Eagle Lonsdale_Gallen Londale_Dib Lonsdale_Swan Lonsdale_Falzon Lonsdale_group
PLAY: 'REAL FIGHTERS' INSTORE/WEB VIDEO

LONSDALE FIGHTS BACK

Web/Video/Product development/PR Stunt/Print/Outdoor/Social 

What happens when a tough brand goes soft? You tell them to harden the #&@$ up.

First we fixed the product by taking Lonsdale back to its sporting roots. Reinvented the brand by creating “Real Fighters” – a gang of “outsider” sports stars who never give up. They all had one thing in common – a fighting spirit.

The result; 50 million impressions - national news across all networks and features in all newspapers and a brand is reborn.

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PLAY: CAMPAIGN VIDEO
ZIMM2012_1 ZIMM12_2 ZIMM12_3 ZIMM12_4

ZIMMERMANN

Brand Video/Brand development /Catalogue design/Print/Windows

Zimmermann is an iconic high-end Australian fashion designer, selling their merchandise all over the world.

Bashful develop and create their campaign imagery.

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PLAY: EVENT
BOWL_2012 BOWL_2011 BOWL_2010

BOWL-A-RAMA

Brand development /Outdoor/Website design/Social/Print

Bowl-A-Rama is one of the world's premier skateboarding events attracting the best and highest profile riders.

Bashful develop the event branding and collateral.

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NANCY GANZ COVERUPERER NANCY GANZ BELLYBUSTERER NANCY GANZ LINEELIMINATERER NANCY GANZ MUFFINMINIMISER
PLAY: DEFINE YOUR BODY VIDEO

REDEFINING NANCY GANZ

Nancy Ganz shapewear is the best in the business, able to smooth, lift and firm your body. Yet many women are only just discovering the shapewear category and often don’t have the right language to talk about it.
 
Our campaign ‘define your body’ sees the creation of a lighthearted new language of the body that celebrates just how great a woman can feel with a little help from Nancy Ganz.

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