P&O is one of Australia’s most trusted and beloved brands. Yet it had been all at sea, lacking a cohesive brand idea and identity that unified its consumer, value and retail propositions.
We tackled this head on by creating a world for P&O that is inspired by the freedom of the open sea.
A world where you can have your holiday any way that you choose.
A world where there is a new adventure to be had every day.
A world that is Like No Place On Earth.
BIOZET ATTACK RAPID
While Biozet Attack has a long history as an innovator, the brand was struggling to gain a solid foot hold in the Australian market.
Through a series of consumer focused workshops, we developed some truly innovative NPD; Biozet Attack Rapid. It enables people to get the same results on quick wash as they do on their regular wash, every time.
We launched the NPD with an integrated campaign. Biozet Attack Rapid is now set to win a significant category share.
BISLEY FOR THE BIG JOBS
Australian workwear brand Bisley has long been perceived as the brand for casual home DIY. But where is Bisley actually being worn? On the BIG jobs. The open cut mines, the skyscrapers, bridges and tunnels.
Bisley do BIG and we made a BIG deal about it to procurement officers for large scale projects using one of Australia's most beloved figures – Scotty Cam.
The TVC was launched as part of a broader integrated marketing strategy encompassing print, outdoor, digital, social, direct mail and PR.
Hair care brand KMS California was falling out of favour with stylists, with many salons choosing to recommend newer products to customers. In response we created Shags, a range of shaggy dolls that stylists were then encouraged to restyle using KMS California’s Hairplay range, before sharing the results on Instagram.
The campaign has seen over 1000 unique Shags styled and uploaded to #KMSSHAGS. The brand's sales are up 27% year on year.
TRADE SECRET RELAUNCH
Trade Secret has been steadily growing in the Australian market through an attractive offer of in-season designer brands sold at 'up to 60 per cent off' other stores' prices.
To continue the brands growth in 2013 and beyond we have created a campaign that reveals the secret, explaining our unique business model and gives the brand a more 'fashion' feel.
We've got a secret, can you keep it?
Rebrand / Website Design / Design Collateral / Environmental Design / Event & PR Strategy
GTIM is Australia’s premier luxury motor yacht brokerage. Our task was to rebrand the business whilst streamlining the path to purchase for consumers either looking to purchase or sell boats. We set GTIM up as a “digital first” experience through a fully responsive website.
SPORTSCRAFT 100 YEARS
Identity / PR Strategy / Print / Outdoor / Point Of Sale / Video
Sportscraft has been one of Australia’s favourite fashion labels since 1914. But as an enduring, classic Australian brand, Sportscraft had yet to claim their rightful iconic status. A 100 year birthday gives us that opportunity.
We recruited 8 personalities, selected for their passion for the great Australian lifestyle, each one an icon in the worlds of food, sports or creative endeavours, together they represent the spirit of Sportscraft.
Princess yachts are the most prestigious motor yachts, synonymous with the high-end lifestyle of the extremely wealthy.
Our task was to target these consumers through an immersive and luxurious branded experience both on and offline.
Website Design / Design collateral / Influencer activity / Environmental design / Event & PR strategy
Music Video / Print / Outdoor / Online PR / Social media
JAG, a once iconic brand had over time completely lost its way. It needed a comeback.
Positioned as a “Rock Chic Denim Innovator”; we reinvented both the brand and the product to reboot JAG before everyone’s eyes using shareable content.
JAG was on everyone’s lips and sales went up 20% above its budgeted targets.
LONSDALE FIGHTS BACK
Web/Video/Product development/PR Stunt/Print/Outdoor/Social
What happens when a tough brand goes soft? You tell them to harden the #&@$ up.
First we fixed the product by taking Lonsdale back to its sporting roots. Reinvented the brand by creating “Real Fighters” – a gang of “outsider” sports stars who never give up. They all had one thing in common – a fighting spirit.
The result; 50 million impressions - national news across all networks and features in all newspapers and a brand is reborn.
REDEFINING NANCY GANZ
Nancy Ganz shapewear is the best in the business, able to smooth, lift and firm your body. Yet many women are only just discovering the shapewear category and often don’t have the right language to talk about it.
Our campaign ‘define your body’ sees the creation of a lighthearted new language of the body that celebrates just how great a woman can feel with a little help from Nancy Ganz.