No matter where you are in Australia, there’s always Liquorland nearby with a great range of products at a price you’ll love. So as Liquorland celebrated the refurbishment and rebrand of their stores, we launched a national campaign to remind Aussies that no matter their reason to say ‘Cheers!’, Liquorland will bring the drinks. Through a series of feel good, special-ish moments, we told a story of Liquorland’s scale, convenience, range and value.WATCH THE TVC
P&O Cruises offer a group holiday like no other. It’s the easy way to get the team together for some free flowing action that everyone can enjoy. You just go ahead and book, and P&O takes care of the rest. To demonstrate this we have brought together a crew of some of Australia’s favourite footy players to embark on an epic P&O cruise. Our film leans heavily into the classic ‘heist film’ trope of ‘getting the crew together’ to show just how easy it is to assemble your team and have an amazing P&O Group Holiday.WATCH THE TVC
There are 96 First Choice Liquor Markets nationally, but only 18% of Aussies have heard of them. We needed to introduce customers to the brand and give them a memorable reason to drive past their local bottle shop and head out to one of their warehouse stores instead. Brought to life with real team members, this campaign proves that they work harder to be customers First Choice, by always offering great value, a huge range and expert advice.30 SEC TVC
We created a new brand platform, ‘Life. Focused.’ for leading Australian optical brand OPSM. The platform is fronted by Liam Hemsworth and celebrates that everything OPSM does is designed to help you focus on the brilliant things in life, whatever they may be for you.30 SEC TVC V1 30 SEC TVC V2
GoDaddy have helped thousands of Australians achieve their business dreams by enabling them to build a business ready website. For the latest campaign we wanted to portray the moment of inspiration at the foundation of any new business and the bravery it takes to take a chance and go for it.
The campaign speaks to ‘The Dreamers,’ the Australians that have dreamt up an awesome business idea but haven’t yet made it happen. We wanted to take a more active role than just telling this group that GoDaddy is their perfect website building partner, we wanted to inspire them to take action and start their business.
Aussie comedian Rhys Nicholson was enrolled to help us tell this story.WATCH THE TVC
P&O create a world Like No Place On Earth where everyday Australians can live the dream. To bring this story to life we created a campaign of dream like islands filled with world class entertainment, skyscraper sized cocktails, mile long water slides and mouth watering mountains made of delicious New Zealand Natural Ice Cream.Watch the TVC
Laser Clinics brought the laser hair removal revolution to Australia. But had become a victim of their own success. They had become famous for laser hair removal and not much else.
In 2021 they had expanded to become a global one-stop-shop for effective beauty treatments. Bashful created a new brand platform ‘Beauty Tailored to You.’ to show how Laser Clinics can help anyone achieve their beauty goal through a tailored treatment plan.
The work elevates Laser Clinics above the many imitators in their competitive set, positioning them in the world of inclusive, modern, and aspirational beauty brands.Watch The Case Study
Slim’s Quality Burger is a small burger restaurant with very big ambitions. They want to quickly grow from several to tens to hundreds of stores.
In a world of Instagram burgers with 17 layers of ingredients and shakes that come with everything bar the kitchen sink, Slim’s is taking it back to ‘simple pleasures.’
Slim’s brand idea ‘Simple Pleasures’, packaging design, menu design, store fit-out and social media presence have all been created by Bashful. We are working ongoing to tell the Slim’s story as they expand.WATCH THE CASE STUDY
To get younger Australians aware of P&O’s short holiday offering, P&O relaunched the product as Short Breaks with a snappy new campaign, ‘Sometimes, We All Need a Short Break’, featuring a wide range of people ready for a break from some unexpected and slightly extreme scenarios.Shortbreaks 'Weightlifting' Shortbreaks 'Waxing'
We created a new hi-tech, branded team mascot. BLUiE delivered 360 degree facebook LIVE video called BLUiE TV, via cameras mounted on his head. Fans could access exclusive official Blues events, training sessions and even the Blues locker room.WATCH THE CASE STUDY
Destination New South Wales had a problem.
Sydney siders knew all about the Hawkesbury river, but they didn’t know about all the other things that make the Hawkesbury region great.
So we created a brand identity and campaign where the river was just the beginning.WATCH THE CASE STUDY
Biozet Attack Plus Eliminator eliminates 99.9% of odour causing bacteria. We wanted to capture this incredible benefit in a visually compelling way. We personified bacteria as an army of ogres who can only be stopped by the incredible forces of Biozet Attack. The battles they wage daily in your washing machine rival the great battles of Lord of the Rings.WATCH THE TVC
Helping Australia’s top luxury fashion brand go global.
Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.
Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.WATCH THE CASE STUDY