OPSM   P&O Cruises   The Star   Biozet Attack Plus Eliminator   Zimmermann   Destination New South Wales   P&O Cruises

OPSM

LIFE. FOCUSED.

We created a new brand platform, ‘Life. Focused.’ for leading Australian optical brand OPSM. The platform is fronted by Liam Hemsworth and celebrates that everything OPSM does is designed to help you focus on the brilliant things in life, whatever they may be for you.

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OPSM

LIFE. FOCUSED.

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P&O Cruises

SOMETIMES WE ALL NEED A SHORT BREAK

To get younger Australians aware of P&O’s short holiday offering, P&O relaunched the product as Short Breaks with a snappy new campaign, ‘Sometimes, We All Need a Short Break’, featuring a wide range of people ready for a break from some unexpected and slightly extreme scenarios.

Shortbreaks 'Dentist' Shortbreaks 'Waxing' Shortbreaks 'Weightlifting'
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P&O Cruises

SOMETIMES WE ALL NEED A SHORT BREAK

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Shortbreaks 'Dentist' Shortbreaks 'Waxing' Shortbreaks 'Weightlifting'

The Star

THE NSW BLUES TEAM MASCOT THAT GIVES FANS UNPRECEDENTED ACCESS

We created a new hi-tech, branded team mascot. BLUiE delivered 360 degree facebook LIVE video called BLUiE TV, via cameras mounted on his head. Fans could access exclusive official Blues events, training sessions and even the Blues locker room.

BLUiE Casestudy
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The Star

THE NSW BLUES TEAM MASCOT THAT GIVES FANS UNPRECEDENTED ACCESS

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Biozet Attack Plus Eliminator

Biozet Attack Plus Eliminator

Biozet Attack Plus Eliminator eliminates 99.9% of odour causing bacteria. We wanted to capture this incredible benefit in a visually compelling way. We personified bacteria as an army of ogres who can only be stopped by the incredible forces of Biozet Attack. The battles they wage daily in your washing machine rival the great battles of Lord of the Rings.

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Biozet Attack Plus Eliminator

Biozet Attack Plus Eliminator

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Zimmermann

Global brand guardians

Helping Australia’s top luxury fashion brand go global.

Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.

Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.

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Zimmermann

Global brand guardians

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Destination New South Wales

Hawkesbury

Destination New South Wales had a problem.

Sydney siders knew all about the Hawkesbury river, but they didn’t know about all the other things that make the Hawkesbury region great.

So we created a brand identity and campaign where the river was just the beginning.

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Destination New South Wales

Hawkesbury

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P&O Cruises

The best way to see the best of the South Pacific

P&O are the ultimate curators of a South Pacific Experience. In 2017 they wanted to highlight this expertise with a campaign that would build brand credentials and drive bookings during the all important Wave period.

The campaign tells the story of an overly confident adventurer who sets out to explore the South Pacific on his own and in doing so discovers that P&O truly are ‘the best way to see the best of the South Pacific.’

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P&O Cruises

The best way to see the best of the South Pacific

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